Your personal brand as a real estate sales professional and
your personal recognition plays a vital role in your professional success. Real
estate branding is a topic that has been widely discussed in the industry and
good real estate branding can lead to increased customer retention, not to
mention new business.
Mobile technology and social media has changed the way that
your prospects and customers receive information, so being digitally connected
to them is critical.
Once you make a connection to a customer you open up a
gateway to remarket to them, maintain recognition and be there to support them
the next time they are ready to buy or sell. A real estate sales professional
who is a thought-leader, providing wise counsel and not just information, sets
the stage for life-long learning and life-long relationships.
1.
What makes you different?
2.
What is the pitch for you?
3.
What’s the real power of you?
4.
What does loyalty mean to you?
5.
What is the future of you?
6.
We have added from an excellent TED talk – What
is your why? http://www.youtube.com/watch?v=qp0HIF3SfI4
Establishing the brand that is you is only the beginning of
the battle – next will be promoting the brand that is you.
How can you promote the brand that is you? By embracing and
leveraging the tools that you have available to you, like mobile apps that keep
you connected and investing time in your social networks, making a concerted effort to grow those
networks through sharing information that is of real value.
You must remember though that digital networking exposes you
to a wide audience and so the information you share is a direct reflection of
your brand. Accuracy and professionalism is paramount. You can digitally
establish the brand that is you and the public’s perception of your personal
brand by putting great consideration into how you go about sharing and engaging
and the type of information you publish. The information that you publish and
the information you share should be consistent with your core values.
You are on the road all the time so another important factor
that may influence the perception of your personal brand is accessibility.
Mobile tools that keep you both connected to other real estate sales
professionals and the clients you serve are vital in a fast moving market
place. Mobility and having instant access to information that enables you to
serve your client with quick and accurate information on-the-go enhances your
personal brand and credibility.
In a recent article by Ozzie Logozzo, executive director of the Ontario
Real Estate Association Real Estate College, there is a great discussion
regarding what the brand of a real estate professional could be. Logozzo
discusses stigma in the industry and how real estate sales professionals can
rise to a standard that changes perceptions of what the real estate
professional brand in Ontario should look like.
How do you feel about the
perception of what a real estate sales professional is in Ontario? Would you
prefer to be judged by the brand that is you or by the brand that has been
established for you by the industry? Do you think that there is a perception of
what a real estate professional is or is capable of simply in reference to
the identification with the words real estate? We’re listening…
If you would like more information about
GeoWarehouse or upcoming mobile resources please visit www.geowarehouse.ca or call 1-866-237-5937.
