No one ever wants to
pass on a deal, and whether it be the result of online marketing or a referral
from a friend or family member, sometimes you are approached by clients who
have a home to list or are interested in a particular neighbourhood that you
are not familiar with.
Many real estate sales
professionals have differing positions on this. Some real estate sales
professional stick exclusively to defined areas and will not take on business
outside of those areas. These real estate sales professionals may tell you that
this is because they are acting in the best interest of their client and that
no real estate sales professional should veer outside of territory that they
know well. However, other real estate sales professionals may argue that this
is not a luxury that one can afford – and so will offer representation outside
of their usual area.
Fortunately, with the
advancement of technology, it is not so risky these days to represent a client
in an area you are not familiar with. There are things you can do to find out
everything that will enable you to work with a client in an area that you don’t
usually work in.
· Take advantage of aerial imagery – using
different online tools you can view aerial imagery of a particular
neighbourhood to identify both positive attributes such as parks, schools and
transit, as well as negative attributes like train tracks, factories, highways
and other issues that could be a concern for your client.
· Test comparables – pull comparable sales of
properties in the area in question to get a sense of what things are selling
for.
· Demographics – like aerial imagery, there are
tools available that enable you, at the click of a mouse, to learn demographics
information about a particular neighbourhood such as family make-up (couples,
families, seniors), schools, income ranges, types of residents: owners vs
renters, and more…
It all comes down to
research, and fortunately the internet has placed the tools we need at our
fingertips. This is coupled with the fact that the emergence of real estate
apps for real estate sales professionals takes you from only being able to
perform research in your office to being able to perform research on the go on
your iPad.
It seems that by
embracing technology and both online tools and apps for real estate sales
professionals, one can take on a client in a neighbourhood they are not
familiar with and do a fine job representing them through performing the
research required to do so.
For more information about how to access important demographics information, sales history information, aerial imagery on a property or area, visit www.geowarehouse.ca
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