Smart phones, tablets and mobile apps
have been a real game changer in real estate! The internet and web brought us
online listings, MLS systems, online applications to perform due diligence and
investigate properties, virtual tours and more…
Mobile technology however has brought
us that much more capability. Selling real estate is a profession that has you
on the road all the time. Lugging around a clunky laptop can be uncomfortable,
never mind a portable printer. Mobile technology can cut down on trips to the
office and make you extremely efficient.
As we watch the paper disappear, it
becomes more and more prudent for real estate sales professionals to learn and
share ideas about how they can do more digitally. The digital open house is a
great example and really only requires a tablet and access to the ViMO app.
- When you
run an open house you can use your tablet to not only show highlights with
respect to the property and neighbourhood, but as real estate sales
professionals representing buyers and buyers themselves come through your
client’s property, you can create a profile for them in your ViMO app and
electronically transmit all pertinent details on the property.
- If a buyer
comes through your client’s property and is not interested, you can show
them other properties in the area on your ViMO app and schedule a date to
take them out to see those properties (assuming they are unrepresented).
You can literally answer any and all
questions a buyer may have at the swipe of your tablet!
Be ready to get digitally connected!
After adding a real estate sales professional on ViMO, ask them if they would
like to connect on LinkedIn, or if a buyer, connect on Facebook.
Getting prepared for a digital open
house:
- You will
want to ensure that you have an iPad with your app loaded up.
- Practice
the different criteria you will enter to generate information about the
property – this way you appear confident when with the client.
- Ensure that
there is Wi-Fi at the property. If there is not, have a contingency plan
like setting up your smart phone as a mobile hotspot.
As of today, you may not be able to do
away with paper entirely – not because you can’t but because the late adopters
of the world may still want something to take with them, like a feature sheet.
It is a good idea to print a few from GeoWarehouse to have out on the table.
With that said, when running a digital open house, keep a tally of how many
people want the information transmitted to them electronically versus in
hardcopy format.
Moving towards running your open houses
digitally will inevitably make you more competitive because you are capable of
doing more, faster!
